Too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.
This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.
The Male Cancer Awareness Campaign, a young and innovative charity in the UK, aims to increase awareness of how to detect the symptoms of cancer in the early stages.
To help build a culture where embarrassment does not prevent men from addressing problems with intimate parts of their bodies, the Male Cancer Awareness Campaign recently launched this darkly seductive short film shot by world renowned photographer ‘Rankin’.
Aren't you glad you have seen lingerie model Rhian Sugden touched herself. Now forward this page to every bloke you know or someone who knows a bloke.
PS Double-click on 'bloke' if you don't know what it is.